[Kim Je-min, Korea Farmers and Fishermen Newspaper Reporter] Jeonbuk Gimje City (Mayor Jeong Seong-ju) won the 2025 Presidential Citation based on the rural innovation achievements created together by local youth and residents. Gimje City's Rural Revitalization Plus project was evaluated as a national best practice for overcoming population outflow and regional stagnation. Gimje City, a representative agricultural region in the western part of Jeonbuk, has long been evaluated as difficult to move away from a rice-centered structure. However, Gimje City led change by establishing a regional ecosystem where various entities such as farmers, youth, small business owners, experts, and consumers collaborate organically, with 'connection' as the core strategy. Gimje Rural Revitalization.