Korea Food Promotion Institute partners with Bad Carrot for U.S. launch of 'K-Vegan Sauce'

"Global Exports Take Off, On-Site Customized Support Continues to Expand Achievements" The Korea Food Industry Cluster Promotion Agency (President Kim Deok-ho) announced on the 18th that the vegan meal kit for domestic bracken using the food startup 'Bad Carrot' (CEO Kim Jae-eun) has embarked on the path to U.S. exports. Bad Carrot is a beneficiary of the 'Global K(K)-Sauce Development Support Project'. The export volume is approximately $5,000 (about 7 million won), a small amount, but it is a significant achievement as it marks the entry of a domestic agricultural product-based vegan meal kit into the U.S. market. Bad Carrot operates the restaurant brand 'Gosari Express', which was selected for the '2026 Michelin Guide Seoul', and has been recognized for its product strength. This export is seen as an opportunity to verify the commercial potential of vegan K-Food. The Food Promotion Institute provided comprehensive technical support beyond simple product development, including ...