Korean noble fruit Shine Muscat, popularity plummets in China

Published 2024년 9월 22일

Tridge summary

Korean Shine Muscat grapes, a favorite among high-income Chinese consumers, are losing market share in China due to increased domestic production and lower prices. In 2022, Korea's grape exports to China fell by 49% from the previous year to $1.38 million, with Shine Muscat grapes making up 91% of these exports. However, Taiwan has emerged as a major market, with Korean Shine Muscat exports to Taiwan surging to $16.8 million in 2023, up from $510,000 in 2021. The future of Shine Muscat exports hinges on quality improvement, as the market becomes more competitive with Japanese and Chinese grapes in Southeast Asia. There is also a need to diversify Korean grape exports beyond Shine Muscat.

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Original content

(Seoul = Yonhap News) Reporter Kim Yun-gu = Korean Shine Muscat grapes, which were popular among the high-income class in China, are rapidly losing their ground. As the production of Shine Muscat grapes in China increases and their quality improves, concerns are being raised that Korean grapes may not be able to easily regain their position due to their lack of competitiveness. According to the Korea Customs Service's export and import statistics on the 22nd, the value of grapes exported from Korea to China last year was $1.38 million (approximately 1.84 billion won), a 49% decrease from the previous year ($2.73 million). Korea's grape exports to China were less than $100,000 until 2017, but increased more than 16-fold to $1.62 million in 2018, and peaked at $8.34 million (approximately 11.1 billion won) in 2021. Compared to 2021, grape exports have plummeted to one-sixth in just two years. As of last year, Shine Muscat accounted for 91% of all grapes exported by Korea. In China, ...

Source: Yna