The Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries and Food Trade Corporation have successfully exported Korean paprika to the Philippines for the first time, thanks to eased quarantine conditions and collaboration with local buyers. The paprika, a new variety from Odae in Pyeongchang-gun, Gangwon-do, was exported via Kopa. To boost consumption, a large-scale tasting event will be held at major Philippine distribution stores. Filipino buyers have praised the quality and taste of Korean paprika, and there are plans to expand K-food sales channels in the Philippines.