The article highlights the significance of Asturias' declaration of its cider culture as Intangible Heritage of Humanity, which is anticipated to enhance tourism, local production, and international export of the cider. However, the sector faces challenges, including varied labeling requirements across receiving countries, which increase costs and narrow margins. Despite these hurdles, there has been gradual growth in foreign sales of Asturian cider, with North and South America showing the highest demand. The Dominican Republic, Cuba, and the United States were the largest markets in 2023, while Europe and Asia also demonstrated growing interest. The article emphasizes the potential for further growth, especially in Eastern Europe and Asia, despite setbacks due to the inflationary crisis caused by the Russian invasion of Ukraine.