Vietnam is experiencing a surge in tuna meat and loin exports to the UK, which makes up 93% of its total export revenue to the market. This increase is attributed to the UK's high inflation rate, which has shifted consumer preferences towards frozen and processed seafood. Despite being the 13th largest tuna supplier to the UK, accounting for 1% of its total imports, Vietnam faces tough competition from Ecuador and Mauritius. However, the UK-Vietnam Free Trade Agreement (UKVFTA) is helping to increase imports of Vietnamese tuna. Nevertheless, the growth in tuna exports to the UK is expected to slow down once the preferential tariff quota is exhausted, due to the inflation-driven uncertainties in import demand.