The Ministry for Primary Industries (MPI) in New Zealand is investing $100,000 into a project to evaluate the potential of locally growing durum wheat, a type of wheat commonly used in pasta due to its high protein content. Currently, most of the wheat used in New Zealand for baking and pasta is imported from Australia. The project, led by the Foundation for Arable Research, will also explore the market potential for high-end durum wheat flour and consider alternative commercialization models for marketing the flour to the food sector. The project also includes consumer research and product testing with chefs, bakers, and pasta manufacturers. If successful, this project could set a precedent for the cultivation of other specialty grains in New Zealand.