Sancheong Strawberry, a prominent income crop in Sancheong-gun, is renowned for its high yield and revenue, primarily due to its ideal geographical conditions and specific strawberry cultivars. The region's natural advantages, including the influence of Mt. Jirisan and alluvial soil, make it a popular strawberry-growing area. With a production volume of 16,230M/T from 800 farms over 420ha, the crop generates 110 billion won in revenue annually. The local government is investing in luxury facilities and new technologies to maintain the quality and reputation of Sancheong Strawberry, promoting it as a national representative agricultural product.