The NielsenIQ Consumer Confidence Index report reveals the significant impact of the pandemic on global and Hungarian consumer behaviors and market trends in 2020. Hungarian consumer confidence, which was on the rise before the pandemic, saw a decline due to economic and job security concerns, mirroring the EU average. The pandemic led to shifts in shopping habits globally, with 50% of Hungarians reporting changes in their purchasing behaviors. There was a noticeable increase in spending on cleaning products and cooking ingredients, contributing to an 8% growth in the value of the Fast-Moving Consumer Goods (FMCG) sector. The discount channel experienced the highest growth (14%) among retail channels, indicating a move towards budgeting and stocking up. E-commerce also saw growth, with online retail sales being a bright spot amidst the challenges. The report highlights shifts in market shares towards manufacturer-branded and own-brand products, with own-brand products reaching a 29% market share in Hungary by the end of 2020. The data underscores the importance of resilience and adaptability in retail, particularly in categories like cleaning and cooking supplies, as well as the growing significance of e-commerce in Hungary.