Malaysian jackfruit exporters are anticipating the shipment of their first batch of officially exported jackfruit to China by the end of this year. The main challenges they face are price positioning and export quantity, but with the vast demand in the Chinese market and the ability for Malaysian jackfruit to mature all year round, farmers are increasing production to meet demand. The export value of Malaysian jackfruit is expected to reach 22.1 million ringgit by 2025 after being exported to China.