The article highlights the challenges and current state of potato cultivation in Malta, as discussed by Kees Schouten from Altena Potatoes. Malta has seen a 20% reduction in potato cultivation this year, primarily due to the high demand for land, which is increasingly being sold for apartment construction. Despite this setback and missing out on Easter sales, there remains a strong demand for Maltese potatoes, particularly the Santé variety. Kees Schouten remains optimistic about the potential to sell a significant volume of potatoes, although there is notable competition from imports coming from Spain and France.