The Manta tuna sector in Manabí, Ecuador is working towards improving its market conditions in Europe and the US, while also anticipating the removal of the 'yellow card' issued by the European Union in 2019 for inadequate control against illegal fishing. Despite the impact of the Ukraine-Russia war on some European markets, the sector is experiencing growth in South American markets such as Argentina, Brazil, and Chile. However, it is grappling with challenges like rising production costs and stagnant sales prices. The sector is also focusing on the US market, where sales have been declining.