The rice export market is experiencing a favorable first half of the year due to increased global attention to food reserves caused by the Russia-Ukraine conflict and the exploitation of free trade agreement advantages by Vietnamese enterprises. However, rising costs are posing a challenge to rice companies, with high shipping freight and production costs cutting into profits and potentially reducing the competitiveness of Vietnamese rice in export markets. Experts suggest that rice exporters should consider delivery methods when negotiating prices to mitigate these costs.