A recent study by Larive International and Lattice Consulting has revealed trends in Kenya's animal feed sector, with a focus on poultry, dairy, pig, and tilapia feed. The research highlights a shift in the balance of animal feed demand, with a decrease in commercial feed producers' share from 55% in 2016 to 45-50% in 2020, as more demand is met by non-commercial sources like small, unregistered regional millers and home feed mixers. The study finds that home-mixing is popular due to cost advantages, with larger commercial farms also engaging in this practice and investing in feed testing technology. However, the growing trend in home-mixing poses challenges in ensuring quality and adherence to responsible farming standards. The research also points out that the cost of home-mixing can be cheaper than commercial feed, but factors like the quality of raw ingredients and fluctuating prices can impact this. The study was based on 57 stakeholder interviews and was cross-checked with industry experts.