Farmers in western Ukraine are shifting their focus from growing vegetables for borscht to cultivating medicinal herbs, due to the potential for higher profits over a period of three to five years. Despite the challenges of this market, there is growing demand from countries such as the USA, Japan, China, India, and EU countries, especially Germany, Bulgaria, and Poland. The herbs, including elderberry, valerian, nettle, plantain, and sage, are primarily grown for export. The market experienced a collapse due to the full-scale invasion, but prices have been increasing both in Ukraine and the EU, with arnica and dried cornflower petals being the most expensive.