The article provides an overview of the seafood market in Mexico, highlighting it as the second-largest seafood market in Central and South America. It reveals a slight increase in seafood consumption in 2021, driven by a rise in health consciousness and a preference for processed seafood with a longer shelf life. Shrimp and tuna are the most favored seafood products, with a significant portion of the market being imported. Mexican consumers show a positive attitude towards imported fishery products, especially Korean seafood and processed fish. A survey revealed that 50% of consumers have tried Korean seafood products, with halibut being particularly favored. The article also notes that seafood consumption in Mexico, especially among middle-aged and elderly nuclear families, tends to increase during the Lent period.