The Mexican tequila industry is expected to see a 6% increase in production and value for 2023, driven by price increases due to inflation. In 2022, over 651 million liters of tequila were produced, with 416 million liters exported, primarily to the United States. The industry is looking to expand globally, targeting markets in China, India, and Europe. Despite the challenges of inflation impacting components like agave, bottles, corks, and labels, and logistics, tequila's growth potential is high, as it currently accounts for less than 3% of the global consumption of alcoholic beverages. The denomination of origin of tequila is celebrated on National Tequila Day, with plans for events and promotions throughout the year.