The article highlights the formation of the Center for Scientific and Technological Research on Sugar Cane (Cictcaña) in Mexico, a collaborative effort aimed at boosting the productivity and sustainability of the sugarcane industry. Funded by the sugarcane growers, industrialists, and the Ministry of Agriculture and Rural Development, Cictcaña will leverage the expertise of various institutions such as INIFAP, Colpos, and the Universidad Veracruzana. The center's role includes developing research products, adopting new technologies, and integrating the value chain, with the ultimate goal of improving the income of producers and promoting sustainable development. Additionally, the article mentions the ongoing Sugar Cane Genetic Improvement Program and plans to enhance its efforts and investments in 2023 to increase the industry's sustainable productivity and competitiveness.