Midagri will launch the “Camotea Perú” campaign to encourage the consumption of this nutritious food in Peru

Soon, the Ministry of Agrarian Development and Irrigation (Midagri) will launch the “Camotea Perú” campaign, which aims to increase sweet potato consumption from 3.4 kg per person per year, according to INEI data in 2012, to 5 kg per person. year. This will increase the intake of nutritious foods among consumers and improve the quality of life of rural families by increasing their sales. Parboiled, fried, pureed, and in its processed products such as flour and snacks, the sweet potato is used in many stews of Peruvian cuisine, a product widely consumed by children, young people, adults and the elderly due to its easy digestibility. and sweet flavor. The Agricultural and Agroecology Directorate of Midagri reports that there are approximately 5,000 varieties of sweet potato, highlighting the most preferred products among consumers, the highly commercialized yellow sweet potato, as well as the purple, pink, white, yellow and orange sweet potato. In the Great Wholesale Market of Lima, ...