Midan releases report on evolving pork shopping habits in US

More than half of consumers eat pork weekly, and price continues to be the top attribute consumers consider when making pork purchasing decisions at retail, online or in a foodservice environment, according to Midan’s newly released “Pork Attributes Report.” The U.S. pork market, estimated at $876 million in 2022, is set to reach $1.3 billion by 2027, according to ReportLinker.com, “Pork Meat Market Research Report by Product, Packaging, Application, Region,” 2023. For companies looking to capitalize on this estimated growth, understanding consumer buying habits is key. “We know consumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the supermarket when purchasing pork,” said Michael Uetz, co-founder and principal at Midan, a strategic marketing, research and creative agency that partners exclusively with meat and agricultural-focused companies. “With the data we’ve collected, processors and retailers will have greater ...