A plant grower is halting the cultivation of rhubarb due to logistical issues and poor pricing. The harvest season lasts from October to March, and the farmer needs about 2 hectares of the Goliath variety each year. He has ceased propagating the plants himself, instead purchasing them from a grower. The decision to stop cultivation is also influenced by the need for peak labor overlapping with asparagus harvesting. The average price for the season was € 2.30 per kilo, which was the cost price and did not provide any profit. The recent season ended poorly due to the effects of the corona pandemic and a decrease in export demand.