Mexico: It is crucial to invest in advanced agricultural technology and develop new markets and strengthen promotional campaigns

Published 2024년 7월 17일

Tridge summary

The Mexican berry industry is leveraging climate change to develop new berry varieties that are more resilient, require fewer natural resources, and enhance crop quality and yield. This strategy, which includes introducing premium varieties and investing in advanced agricultural technology, is aimed at boosting Mexico's global competitiveness in berry production. Despite challenges such as adverse weather conditions, Mexico remains a significant player in the global berry market, with robust annual growth and competitive advantages due to its proximity to the United States. The industry faces competition from Peru, the world's largest exporter, but aims to differentiate itself through quality and freshness. The consumption of blueberries is on the rise due to their nutritional value and versatility.

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Original content

Varietal replacement is something that the Mexican industry knows closely, which has been developing varieties that adapt to climate change and that deliver quality and consistency to consumers for years. In an interview with Frutas de Chile, Miguel Ángel Curiel, president of the National Association of Berry Exporters of Mexico, Aneberries said: “In Mexico, the development of new varieties is driving a significant change in the industry. These new varieties are designed to improve the quality, yield and resistance of crops, in addition to requiring less use of natural resources. This varietal replacement includes the introduction of premium varieties that exceed the standard in size, flavor and consistency, adapting better to various conditions and increasing productivity." According to Curiel, "these initiatives are fundamental to strengthen Mexico's position in the competitive market. global. To maximize the benefits of this change, it is crucial to invest in advanced ...

Source: Portaldelcampo