The Moldova Fruct association, with support from the USAID Rural Competitiveness and Resilience Project, participated in the RO Fruits & Vegetables Show 2024 to explore consumer trends and cooperation strategies. The Romanian market is vital for Moldovan fruit exporters due to its proximity and similar consumer preferences, with a notable increase in demand for apples, grapes, and apricots. Carrefour is working with local producers to prioritize quality over price. Moldovan exports to Romania have risen significantly, with substantial quantities of apples, grapes, and plums exported in 2024. Key industry trends include innovation, sustainability, and eco-friendly packaging, particularly targeting Generation Z consumers.