Red meat prices in Morocco have surged due to high import costs and drought-related feed production increases, causing economic strain for Moroccan consumers. In response, the government is looking into importing halal meat from Argentina and cheaper red meat from Spain. The government's 'Green Generation' strategy aims to boost herd productivity and modernize the red meat industry, with a total investment of 14.45 billion dirhams from 2021 to 2030. This plan aims to produce 850 thousand tons of red meat, establish 120 slaughterhouses, and increase carcass weights by 2030.