The article highlights the success of the 'Primorskaya Fish' program in selling over 775 thousand cans of affordable canned fish in a region, with the main producers selling over 77 million cans in the past six months. However, the coronavirus pandemic has negatively impacted the market, leading to a 77% decrease in canned food production compared to the previous year. The program is designed to make canned fish available to residents at a reasonable price, with products made from mackerel and ivasi sardines.