Russians become three times more likely to buy meat and milk substitutes according to NAFI

Published 2021년 9월 20일

Tridge summary

A recent study by the multidisciplinary analytical center NAFI has found a significant shift in eating habits among large city dwellers in Russia towards plant-based alternatives to meat and dairy products. The research indicates a notable increase in the consumption of soy 'meat', wheat sausages, and various milk substitutes, with the number of families including these alternatives in their diet rising from 10% to 34% for meat alternatives and 9% to 31% for dairy alternatives within a year and a half. Despite this growth, traditional meat and dairy products still dominate. The study also highlights that price is a key factor in the choice of these alternatives, with the market for these products growing to 2.6 billion rubles for 'meat' alternatives and 6.5 billion rubles for 'milk' alternatives in 2020. However, the study also points out that the market data might be underestimated due to the way the questions were interpreted by respondents. Russian producers have received praise for their efforts in both producing and promoting these alternatives, increasing their accessibility and reducing their cost. Despite the challenges of underrepresentation in stores and insufficient production capacity, 95% of Russians are aware of plant-based alternatives, with over 30% actually purchasing them.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the past year and a half, residents of large cities in Russia have begun to eat less meat and fish, and more often to give preference to alternative products. Every third Russian family has soy "meat", wheat sausage and various natural milk substitutes on the table. These are the conclusions made by the specialists of the multidisciplinary analytical center NAFI. According to them, the share of those who prefer plant-based alternatives to meat and include them in their diet at least once a month has grown from 10% at the beginning of 2020 to 34%, and in the category of "plant-based alternatives to dairy products" - from 9% up to 31%. “Soy meat, wheat sausages, seitan,“ milk ”based on oats, rice, soybeans, buckwheat and nuts, as well as yoghurts based on coconut milk are sometimes included in their diet by almost a third of Russian families,” the study says. At the same time, according to the authors of the study, the majority of Russians still prefer traditional meat and dairy ...

Source: AgroInvestor