The European Union's poultry sector, especially in Hungary, is grappling with challenges from epidemics, inflation, and low-quality imports, particularly from Ukraine. These issues disrupt sales chains and threaten both the domestic industry and consumer safety. Despite Hungary's organized poultry sector, bird flu and economic pressures create unpredictability in production and trade. The National Chamber of Agriculture and the Poultry Product Council are advocating for the sector, while a controversial French bird flu vaccine trial gains global interest. Additionally, the EU's agricultural sector faces risks from non-compliant imports, such as pre-fried Peking ducks from China, which raise food safety concerns and put European producers at a competitive disadvantage due to stricter internal regulations.