Native superfoods drive new markets

The market for native Brazilian superfoods is experiencing a rise, driven by the growing interest in natural, traceable, and sustainable products. Ingredients like baru nut, typical of the Cerrado, have been gaining shelf space and attracting investments aimed at structuring the production chain, strengthening small producers and cooperatives. Among the recent advances, the work of companies like Vista, created in 2023, stands out. Vista operates in the industrialization and commercialization of bioactive foods. With a factory in Vila Boa (GO), the company has already moved around R$ 1 million and transferred R$ 300 thousand to local producers, ensuring industrial standardization and traceability of roasted baru nut. The product is distributed to emporiums, healthy food networks, and e-commerce, with an expectation of doubling revenue by 2026. The sector gained additional momentum after the Ministry of Agriculture and Livestock (MAPA) announced the opening of 389 markets for the ...