Rose production in Bulgaria has seen a resurgence, with over 50,000 decares of oil-bearing roses now being cultivated, as highlighted by Deputy Minister of Agriculture and Food Prof. Deyan Stratev at the Rose Festival in Kazanlak. Supported by the Ministry of Agriculture and Food, the festival is a key cultural event. The sector includes 2,947 registered farmers and 51 processing facilities capable of handling over 15,000 tons of pink flowers annually. Bulgarian rose oil is a significant export product, especially to the USA, China, Japan, Taiwan, South Korea, and France. Despite a promising harvest, the industry faces labor shortages, leading some entrepreneurs to hire foreign workers.