The Secretary of Agriculture and Rural Development in Mexico, Víctor Villalobos Arámbula, has convened a meeting to facilitate negotiations for the Spring-Summer 2022 malting barley harvest. The goal is to increase barley and corn production, stimulate private investment in new malting plants, and reduce the beer industry's water footprint through innovation. The meetings aim to provide a fair profit margin for producers and encourage productive linkages, with an expectation to finalize negotiations by March 30 for better planning. The meetings also discuss strategies for addressing global tensions, such as consolidated purchases of competitive fertilizers, and considerations for variable production potential in rainfed areas. Producers and companies express a desire for fair prices and services to aid planting decisions.