To celebrate 50 years of presence in Brazil, New Holland, a CNH brand, held a hybrid auction (in-person and also via the internet) on the evening of December 10th of a customized tractor. In total, almost R$ 400 thousand was raised. The machine, the main item of the auction, was won by Abraforte (Brazilian Association of New Holland Distributors) for the maximum value of R$ 345 thousand.