New Holland auctions commemorative tractor

Published 2025년 12월 11일

Tridge summary

To celebrate 50 years of presence in Brazil, New Holland, a CNH brand, held a hybrid auction (in-person and also via the internet) on the evening of December 10th of a customized tractor. In total, almost R$ 400 thousand was raised. The machine, the main item of the auction, was won by Abraforte (Brazilian Association of New Holland Distributors) for the maximum value of R$ 345 thousand.

Original content

The amount will be donated in full to the Pequeno Príncipe Hospital, in Curitiba (PR), which is the largest and most complete pediatric hospital in the country and a reference institution in Latin America for medium and high complexity treatments in children and adolescents. In addition to the tractor, some items owned by the hospital were auctioned, including commemorative medals and a Santos Futebol Clube shirt autographed by Pelé. Together, the other items raised an additional R$ 17 thousand. “New Holland is a very human brand and this connection with Pequeno Príncipe has a very great meaning for us. We want to share this moment of solidarity, which makes total sense with who we are and what we do. This resource will bring security to the children of the hospital, which shared with us a growth project, but for which many hands will be needed to make it happen. And we are happy to be part of this process,” says Andréa Synderski, president of Abraforte, who placed the winning bid ...
Source: Agrolink

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