The article highlights the surge in demand for elderberry, known for its high vitamin C content, on the international market, with Ukraine capitalizing on this trend by exporting 7.5 thousand tons last year to Japan and EU countries. As prices rise and interest grows, Ukrainian farms are considering large-scale cultivation and processing of the wild-growing plant, particularly in hard-to-reach terrains. Entrepreneur Roman Potapov is seeking investors to establish an elderberry processing plant, with the product finding use in various applications including medicines, dyes, and food items.