The Australian beef industry is facing challenges of high cattle prices and stagnant domestic consumption in 2022, with beef retail prices increasing at a faster rate than other proteins, potentially leading to a decrease in consumption. Despite a significant rise in the Eastern Young Cattle Indicator since 2019, retail beef prices have not increased as much, and there has been a quarter-by-quarter decrease in consumption despite value growth. Domestic consumption is expected to remain steady at 22.3 kilograms per person for the next three years. The pandemic has also shifted consumer behavior towards online beef purchases and home-cooked meals.