Nonghyup Jeonnam Headquarters (led by Director Lee Gwang-il) conducted the 'Morning Meal Campaign with Livestock Farmers' on the 20th at the livestock market of Gangjin Wando Livestock Cooperative (led by Chairman Kim Young-rae), targeting cooperative members and auction participants. This campaign is part of the 'National Morning Meal Movement' promoted by Jeonnam Nonghyup, following campaigns targeting teenagers and office workers, and extending to livestock farmers by sharing rice donuts and domestic soybean milk. Through this, they aim to expand rice processed food consumption and the morning meal movement to citizens across various occupations. Director Lee Gwang-il stated that addressing the sharp decline in rice consumption requires improving national dietary habits through morning meals.