South Korea: Norwegian mackerel eagerly awaits our dinner table

Published 2024년 6월 10일

Tridge summary

The article highlights the growing popularity of Norwegian mackerel in Korea, which has become the largest importer of this fish, accounting for 87.7% of the total imports last year. The Norwegian Fisheries Committee is actively promoting Norwegian mackerel through various events and marketing strategies, positioning it as a high-quality product. However, the influx of Norwegian mackerel is causing competition for domestic mackerel, leading to calls for countermeasures and strategies within the domestic fishing industry. There is broad agreement that government support will be necessary to help the domestic mackerel industry compete effectively against the marketing efforts of the Norwegian Fisheries Committee.

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Original content

Norwegian mackerel are being sorted after unloading. There is direct competition with domestic mackerel, so countermeasures are needed. Public opinion is that an industry-wide response strategy is needed for Norwegian mackerel, which is targeting domestic tables through various recipes and events. Norway is currently moving quickly at the government level, as its seafood products are gaining popularity among domestic consumers, by putting the 'Seafood from Norway' brand, the Norwegian origin mark, at the forefront and taking strategic steps to create a food culture. Against this background, Korea and Japan , along with China, Taiwan, and Thailand, as it has emerged as the country that consumes the most Norwegian mackerel. In fact, as of last year, 51,300 tons of Norwegian mackerel were imported into the country, accounting for 87.7% of the total (58,500 tons), increasing its dominance in the domestic market. Nine out of 10 imported mackerels are from Norway. Due to this ...

Source: Susantimes