Norwegian Seafood Council optimistic on growth of Chinese market

Sigmund Bjorgo, the head of the Norwegian Seafood Council’s (NSC) office in China, is predicting up to 10 percent growth in sales of Norwegian seafood in China in 2024.Bjorgo spoke recently at a promotion event for Norwegian cod at an RT Mart supermarket in Shanghai, stressing, among other partnerships, the council’s collaboration with Qingdao, China-based seafood distributor Meichu Foods.“We are cooperating and supporting Meichu and other brand owners on the marketing of Norwegian seafood,” Bjorgo told SeafoodSource. “In this case, it was Norwegian cod. We are increasingly focusing on the Norwegian mackerel as well, where we are supporting the industry’s activities.”Bjorgo also said that while there is much gloom about faltering Chinese consumer sentiment, especially for luxury products, he is confident in the potential of China for Norwegian seafood sales.“Even though the Chinese economy is slower than pre-Covid-19, the consumption of Norwegian seafood has rebounded and is still ...