Morocco: Sales are down by 80% compared to a normal year in the fruit sector

Morocco is entering the 2024/2025 agricultural campaign with a mixture of hope and disillusionment. The long-awaited rains of October, although beneficial, have given way to a much more worrying reality: persistent drought, a constant that has weighed heavily on the agricultural sector for nearly five years. Officially launched three weeks ago, this new agricultural season represents a strategic challenge for Morocco. Despite years of drought, the government hopes to revive agricultural production and achieve the economic growth objectives praised by international institutions. Emergency measures have been announced by Ahmed El Bouari, Minister of Agriculture, to support farmers. Supply of seeds and fertilizers, management of irrigation water, agricultural insurance and facilitation of access to financing: an arsenal of initiatives has been deployed to try to save this campaign. However, on the ground, the situation remains alarming. Driss Bouhri, a nurseryman in Meknes, is ...