The article highlights Coldiretti's concerns over the potential rejection of Italian food products with Designation of Origin (DOP/IGP status) under Europe's new color-coded nutritional labels, such as France's Nutriscore and England's traffic light system. These labels are deemed to undervalue these products, reducing their market value by almost 85%. In response, Italy is seeking to form a coalition to establish a harmonized system that challenges Nutriscore and protects food products' authenticity, quality, and traditional recipes. Coldiretti stresses the risk these systems pose to excluding healthy, natural foods from diets in favor of artificial products and underscores the importance of a balanced diet that considers all food consumed.