The article highlights the success of Vietnam's One product per commune (OCOP) program in improving the competitiveness of agricultural products from Dak Nong province. The program has facilitated the development of local products to meet national brand standards, leading to increased production scale, product quality improvement, and market competitiveness. Some products have been recognized with OCOP ratings, allowing their distribution in modern channels like supermarkets. The program has had a significant positive impact on the local economy, creating jobs and enhancing the living standards of rural communities. The province is planning to further enhance the quality of OCOP products by guided regulations and additional funding, with a focus on key advantageous products for both domestic and international markets.