Former Supreme Court minister Ellen Gracie Northfleet and her family have started olive farming in Rio Grande do Sul, Brazil, and have harvested their first crop, producing 300 liters of oil. The region has seen a surge in olive cultivation, covering 6,000 hectares and expecting to expand for the 2022 harvest. The majority of the producers are liberal professionals aiming to create their own extra virgin olive oil brands. The olive tree requires specific conditions to grow and has a potential production period of up to 50 years, offering significant profitability. Brazil currently imports 98% of the oil it consumes, leaving room for increased domestic production.