Olive oil tourism is spreading across the world with the aim of revitalizing rural areas.

Olive oil tourism experiences are spreading beyond the main producing countries, under the promise of increasing the income of small farmers, but with challenges such as the lack of structures and seasonality. It is an activity that is developing globally - and not just in the Mediterranean basin - as a way to develop the olive oil sector, promote its quality and bring information closer to the consumer, explained to Efeagro the deputy executive director of the International Olive Council (IOC), Abderraouf Laajimi. "It is a model of tourism that guarantees sustainability from a productive, environmental, social and economic point of view," said the official, who highlighted the importance of conveying the excellence of extra virgin olive oil (EVOO) and the culture of the olive tree. In this way, values such as identity, authenticity, and the deep-rootedness of the territory can be reinforced, as happens in Spain, Greece, or Tunisia, where tourists can have an experience "beyond ...