The global poultry industry is experiencing rapid growth due to high product prices, strong retail and foodservice demand, and increasing sustainability trends, particularly favoring chicken. However, this growth is not uniform across all markets, with oversupply and low prices in China and Japan due to fast production growth and local economic challenges. Despite these hiccups, global trade is expected to remain strong and possibly increase in the second half of 2024. However, factors like weak demand for chicken feet in China, concerns over avian influenza, and geopolitical tensions could introduce volatility. The risk of oversupply underscores the importance of supply discipline to maintain balanced market conditions. The article also mentions specific outbreaks of Newcastle disease in Brazil and the impact of avian influenza on chicken production in the United States and Europe, highlighting the ongoing challenges in the poultry industry.