The global melon market has seen fluctuations due to the ongoing pandemic's impact on catering businesses, logistical issues, and adverse weather conditions. Despite these challenges, the Brazilian melon season has seen a successful start, with prices returning to previous levels. However, competition from Turkish suppliers and a shift in retail interest towards clementines have affected melon sales. In Italy, while watermelon purchases have seen a 9% increase, only a small fraction (2.6%) are bought online, indicating potential for growth. The market has seen varying results, with a high average age of buyers and a shift towards organic melon varieties.