Overview of the global melon market

Published 2021년 10월 22일

Tridge summary

The global melon market has seen fluctuations due to the ongoing pandemic's impact on catering businesses, logistical issues, and adverse weather conditions. Despite these challenges, the Brazilian melon season has seen a successful start, with prices returning to previous levels. However, competition from Turkish suppliers and a shift in retail interest towards clementines have affected melon sales. In Italy, while watermelon purchases have seen a 9% increase, only a small fraction (2.6%) are bought online, indicating potential for growth. The market has seen varying results, with a high average age of buyers and a shift towards organic melon varieties.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The world market for melons has been up and down in many countries this season. The corona pandemic continues to affect sales as many catering companies are not yet back to pre-pandemic levels, negatively impacting demand in this sector. Logistical problems also continue to affect imports in some countries, pushing prices up and canceling some programs, such as in China, which only started importing Brazilian melons in 2020. The weather in countries in Europe also led in many cases to a lack of interest in melons, traditionally a summer treat for many consumers, to be eaten on sunny days. The Netherlands: Brazilian melons back to square one after a good start The Brazilian melon season got off to a prosperous start this year. Importers even speak of the best start of the past decade. "Due to delays, there was no good connection between the overseas and the Spanish season, and those shortages resulted in a significant price recovery. Now, however, the prices are quickly returning ...
Source: AGF

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