Paraguayan yerba mate conquers the Syrian market

Published 2024년 4월 10일

Tridge summary

Paraguay has made a significant stride in expanding its export market by entering the Syrian market, as announced during the Gulfood 2024 Fair in Dubai. This achievement is part of Paraguay's broader efforts to strengthen its presence in the Arab market, with the herbal sector, particularly yerba mate, leading the way. The Vice Ministry of Rediex of the Ministry of Industry and Commerce facilitated over 20 meetings with potential clients, showcasing Paraguay's commitment to adapting its products to meet specific regional preferences, such as yerba mate with fewer sticks and powders. This expansion into Syria, along with connections made with major supermarket chains in the Gulf region, marks a notable increase in export volume and a successful penetration of the Arab market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

«Raw materials were already being exported to Syria since last year; however, we will now develop a finished product. We are working hard because Syria's only supplier was Argentina, that is why we celebrate that we have finally conquered that long-awaited market," Alderete highlighted. The export took place during the trade mission to the city of Dubai in the United Arab Emirates – Gulfood 2024 Fair, where the Paraguayan herbal sector participated in more than 20 meetings with potential clients, led by the Vice Ministry of Rediex of the Ministry of Industry and Commerce . Likewise, he mentioned that Paraguay currently exports to Middle Eastern countries such as Dubai, Jordan, Israel and others, but that the export volume is not large. «We have already exported to several countries in the Middle East, but the export in terms of volume is very little. However, with this shipment to Syria we will make an unprecedented export in terms of volumes and it is precisely what we were ...

Source: Productivacm