Peach and Cherry Tomato Preference Rises... 48.1% Say "Will Switch to Imported Goods If Prices Increase"

Published 2025년 7월 22일

Tridge summary

According to a survey by the Korea Agricultural and Fishery Newspaper, domestic summer fruits and vegetables show that peaches and cherry tomatoes have the highest consumer preference. In contrast, purchase intentions for watermelon, Korean melon, and regular tomatoes have decreased compared to the previous year. This is because taste and price are critical factors in consumers' fruit and vegetable purchasing decisions, with taste being the primary consideration for items with increased purchase intentions, and price being the key factor for items with decreased purchase intentions. The Korea Rural Economic Institute analyzed consumer behavior for summer fruits and vegetables this year to provide foundational data for future agricultural product supply and demand stabilization strategies.

Original content

Summer Fruit and Vegetable Purchase Intentions Survey 'Similar to Last Year' Opinion at 69.8% Watermelon, Chamoe, and Grapes to See Reduced Purchases Domestic summer fruits and vegetables showed the highest consumer preference for peaches and cherry tomatoes this year. In contrast, purchase intentions for watermelon, chamoe, and regular tomatoes were found to have decreased compared to the previous year. This is because taste and price are critical factors for consumers when purchasing fruits and vegetables, with taste being the primary consideration for items with increased purchase intentions and price being the main reason for decreased purchase intentions. The Korea Rural Economic Institute conducted a consumer survey of 1,000 people on "Summer Key Fruit and Vegetable Consumption Patterns and 2025 Purchase Intentions" to analyze summer fruit and vegetable consumption behaviors and provide basic data for future agricultural product supply stabilization measures. According to ...

Source: Agrinet