The 2024 agricultural season in Ukraine is witnessing a significant shift in crop cultivation preferences among farmers, with soy increasingly taking over corn's place due to its higher demand and price. Additionally, peas are being considered as another viable crop, especially if negotiations with China prove successful. Experts like Elizaveta Malyshko from UkrAgroConsult and Kostyantyn Kinzhalov from Barva Invest highlight these changes, including a potential rise in sunflower cultivation driven by fertilizer purchases. Moreover, initiatives by the Western Container Terminal company and EU-Nomia LTD are underway to promote yellow pea cultivation in Western Ukraine, indicating a broader shift in agricultural priorities in the region.