The Souss Massa region, a major pepper production area, is experiencing a significant drop in pepper volumes due to colder temperatures and increased pressure from viruses. Producers are reporting a 30-40% reduction in production, with those who grew virus-sensitive varieties suffering the most losses. However, Morocco has set a new record for California pepper exports in 2024, with nearly 150,000 tons exported from January to August, an increase of 20% compared to the same period in 2023. However, recent challenges could limit this momentum in the coming months.