The article highlights the growth of the seafood industry in inland China, with rising per capita consumption and the delivery of fresh seafood through cold chain transportation. It focuses on the coastal areas of Jiangsu, where the fishing season is in progress and the quality of fish has improved due to sustainable practices like increase and release of fish and reduction of fishing boats. The article also discusses the challenges faced by the industry, including the lack of young labor and the need for increased scientific and technological investment. The development of mariculture and e-commerce is mentioned as potential solutions to meet the demand for seafood. Furthermore, the article emphasizes the need for a modern fishing port economic zone with a reasonable industrial structure and green development.