Peru and Colombia are important markets for yellow pitahaya from Ecuador, but prices are very low

(Agraria.pe) Peru and Colombia have become two key destinations for the export of pitahaya from Ecuador, to the point that between both markets they represent 29% of the total shipments abroad from said nation. Alex Bustos, agronomist and president of Green Control LA (Ecuador), commented that the main variety of dragon fruit sent to Peru and Colombia is the yellow one. And he pointed out that “the Peruvian market has always existed (for the export of dragon fruit), only before 2023 it was contraband and was not registered at customs.” He also detailed that the average prices reported from Peru and Colombia “are extremely low”, with values of US$ 0.31 and US$ 0.17, respectively. This is partly explained by the fact that the fruit sent to Peru is of national or second-class quality, which corresponds to 60% of the total Ecuadorian yellow pitahaya production. “The solution is to increase the quality of first-class fruit and productivity. Technology is the solution,” estimated ...