The Peru Mahi Alliance, in partnership with WWF Peru, highlighted the Peruvian mahi mahi fishing industry's dedication to sustainable and responsible fishing practices at the Seafood Expo North America. This event marked their third year of participation, focusing on promoting the quality of Peruvian marine products and enhancing international business connections. The PMA's initiatives, such as donating mahi mahi samples for scientific research and achieving an 'A' rating for their Fisheries Improvement Project (FIP), are aimed at establishing Peru as a top, trustworthy supplier in the global seafood market. These efforts are part of a larger strategy to fight illegal fishing and encourage sustainable practices, supported by USAID and the Walton Family Foundation, extending beyond Peru to include Ecuador.